In the ISP Aveiro the students had the close opportunity to be a part of the reality and study a particular heritage site that exists in Ílhavo Municipality- its Maritime museum with a focus on the complex and interesting system of the “Aveiro Ria lagoon” and on the community’s traditional codfish fishing.
Upon arrival of the students they had the chance to explore Aveiro and the Ria lagoon context, participate in seminars about the Ria context (in terms of human geography and ecological value), the Ílhavo tourism context (municipality) and the Maritime Museum, including the view of a specialist guide of a German cultural tourism operator, who is also a travel writer. Apart from a guided tour to the Museum and its museum ship in the harbour, students had the opportunity to visit the municipality’s lighthouse and famous beaches with particular architecture.
But they mostly addressed the museum case study and discussed it, collecting additional data in both the museum and the Municipality, with interviews with the stakeholders from Ílhavo Maritime Museum and the representative of Tourism Sector of The City Hall of Ílhavo.
The topics for the case studies on the ISP Aveiro the students had to work on were:
Group 1: The role of the attraction within a wider destination experience (networking, alliances, landscapes, Ria & Coast, itineraries, packages, enhancing cross-selling, sustainability in a broader context – analyzing synergy potentials, interviews, social media analysis).
Group 2: Co-creation experience opportunities in the museum (interviews, ideas, themes…).
Group 3: Maritime heritage and community (identities, meanings, involvement …)
As a transversal topic:
The challenge of internationalization (how to make the attraction/ destination more appealing for international markets, how address community involvement also in this field, considering unique, iconic, sometimes global themes, how to increase international appeal and ease of access…)
For all this, work is needed to think of interesting, useful methodologies to ask the right questions (interviews, survey…), what details to look at when visiting places (also taking photos and recording) and using the internet, already possibly before coming.
Case studies were completed until end of February 2020 in the groups created during the ISP and assessed by the professors of the universities present in the partnership.