Intellectual Output 2: Video course: “Managing Cultural Heritage in Tourism”

The Video Self Administrated Course was recorded and completed by all partners for end of April 2019. It is the base for the core element of the innovative master module. It is made of the different parts that will be used during implementation of the master module. The video will complement IO1 and will be available to each institution wishing it. 

The IO1 and the IO1are linked one to the other and complete each other.

During final amelioration of the output an integrated structure with the IO1 has been created before providing access to a wider audience: the videos have been integrated with learning material of the IO1Textbook, completing the written chapters. Furthermore, additional reflection tasks related to both written and video material have been developed.

The entire online class with the videos is available under the following link:

Each chapter or unit of the textbook has a user guideline unit with tasks and guidelines related to the videos.  There are different videos such as recorded lectures, live presentations, interviews with relevant stakeholders, panel discussions, site/partner presentations etc. These have been done to complete the textbook and are the final version of the IO2 video course. The videos are thus integrating part of the textbook IO1 and make together the content related material for the master module “Managing Cultural Heritage in Tourism” for students. 

The material and the actual structure of the IO1 and IO2 will be running for the next 5 years under the responsibility of Dalarnas university, the university hosting the master module. After 5 years, technicians of the university will be able to set another 5 years extension for hosting the master module.

The online video course is structured the following way:

Unit 1: Introducing Cultural Heritage in Tourism

1a Introduction
1b Videos- Defining Heritage Today
– Heritage and Innovation – Part 1
– Heritage and Innovation – Part 2
– Heritage and Innovation – Part 3

2 Reading
3 Inspirational Cases & Issues
– Video “What does heritage mean to different people?

Unit 2: Cultural Heritage in Tourism, an EU perspective

1a Unit Guidelines
1b Unit Introduction
2 Videos: EUFRAK lessons on EU funding for tourism and cultural heritage
– Lesson 1: Relevant EU Strategies and Policies
– Lesson 2 : Management Structures
– Lesson 3: Programmes and Project Examples
– Lesson 4: How to write proposals part 1
– Lesson 4: How to write proposals part 2
– Lesson 5: Project management and Workplan
– Lesson 6: Reporting
– Lesson 7: Dissemination
– Lesson 8: Social Medias in EU funded projects
–  Lesson 9: Closing EU Projects
3 Reading + quiz/questions (textbook chapters 2.1, 2.2, 2.3)

Unit 3: Cultural Heritage in Tourism, an EU perspective

Introduction to Unit 3: Two introductory films from Dalarna University

1B Videos:
– Landscape and Tourism in Sustainable way- Introduction
– Landscape and Tourism in Sustainable perspective: Lecture (Andrew Holden)

2 Reading chapters

3 Inspirational Cases and Issues
– Video: Silver foundry Falun (Dalarna)

Unit 4: Managing the cultural heritage experience- A supply side perspective

1a Introduction
1b Videos – Managing the Cultural Heritage Experience – a Supply-side Perspective (Stralsund)
– Video: Peenemünde
– Interview: Role of world heritage status
– Video: Heritage experience
– Video: The narrative paradigma
– Interview: role of world heritage manager

– Interview: Uniqueness and narratives: Peenemünde as museum, city and event location

Unit 5: Managing the cultural heritage experience- A supply side perspective

1a Introduction

1b Videos – Managing the cultural heritage experience – through visitor involvement (Aveiro)

– Video: Introducing key concepts
– Video: Managing the cultural heritage experience: through visitor involvement
– Video: Immersive heritage tourism experiences through sensorial and cognitive visitor engagement

– Video: Personalising co-creative cultural heritage experiences

Debates: Debate part 1 and debate part 2

2 Reading

3 Self assessment

Unit 6 – Food Tourism as a Mediator of Cultural Heritage

1a Introduction
1b  Videos – R. Garibaldi, A. Pozzi, E. Viani – Strategies to give value to food and wine heritage: the case study of East Lombardy
– East Lombardy EN/East Lombardy IT

– Local products of scanzorosciate

– Taste, culture and tourism: Strada del Vino Colli dei Longobardi
2 Reading
3 Inspirational cases & issues: video